lululemon has appointed Roy Lan (pictured) as regional head of marketing for Southeast Asia, based in Singapore. In his new role, Lan will lead the brand and community function across the region, overseeing integrated marketing strategies aimed at building brand awareness, long-term brand love, and accelerating growth in key markets. Don't miss: Canva names new SEA head of marketingLan brings over 13 years of experience in marketing for global sports, lifestyle, and technology brands. His previous roles include senior marketing positions at adidas, ASICS, Under Armour, Reebok, and Samsung, where he led market-specific strategies, regional campaigns, and culturally relevant storytelling across Southeast Asia, South Asia, and the Pacific. The two-year engagement covers Hong Kong, Macau, and Southeast Asia, extending WPP Media’s existing regional strategy mandate.