One-third of international travellers indicated they would be less likely to visit the US if the changes proceed, based on surveys across ESTA-eligible markets. Gloria Guevara shared “Security at the U.S. border is vital but the planned policy changes will damage job creation, which the U.S. Administration values so much. Even modest shifts in visitor behaviour, put off by the planned changes, will have real economic consequences for U.S. Travel & Tourism, particularly in a highly competitive global market. WTTC urges U.S. policymakers to carefully assess this policy and its consequences for the economy and jobs. Travel & Tourism is a critical driver of the American economy, job creation and international connectivity, with one in three jobs in the world created by the sector.”