The counter-cultural imperialism of Bluey continued as the Australian animated series topped the American streaming charts for the second consecutive year. The world-famous Heeler family was the most watched series across all streaming platforms in the US by time spent in 2025, clocking 45.2 billion minutes. While it’s down from its 2024 tally, where it achieved 55 billion minutes, there were no new instalments produced for 2025, so all of that is repeat viewing of its previous 154 episodes. Bluey has proved to be immensely popular among Americans. It has become a highlight of the famed Thanksgiving Day parade in New York City with a giant Bluey balloon appearing for the past four events.