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Why the Big 12's scheduling decision on Utah-BYU rivalry football game will backfire
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If there was ever a time Utah and BYU fans saw eye-to-eye, it was during the Big 12 football schedule release last week.
It wasn't even the most-watched Big 12 game that day, a distinction that went to the Texas Tech-Arizona State matchup (2.56 million viewers).
Obviously, the Big 12 can't control viewership or other conference schedules with the snap of its fingers.
But even then, Big 12 schedule-makers should want its biggest and most important matchups played on the final day of the regular season.
Of the 100 most-watched college football games this past season, only four were Big 12 conference games (including the championship game between BYU and Texas Tech).