International travel demand is set to rise in early 2026, with Western Asia, particularly the Gulf Cooperation Council (GCC) countries, showing significant growth in market share. According to Mabrian, a global travel intelligence firm, Jeddah and Riyadh in Saudi Arabia, along with Doha in Qatar, are among the top 10 global destinations experiencing increased travel intent. Mabrian's analysis, which tracks international air capacity and flight search behaviour, reveals that Western Asia now captures 8.9% of total international travel demand. Despite recent unrest in Iran, travel intent towards Western Asia remains stable, demonstrating the resilience of the region's tourism sector. Asia continues to drive global travel demand, with Eastern and Southeast Asia accounting for 31.7% of international travel interest.