The Brief McDonald’s is bringing back its iconic Changeables Happy Meal toys — featuring updated versions of the transforming robot and dinosaur designs first released in the late 1980s and early 1990s — for a limited time. The revival follows strong fan demand, with a senior marketing executive saying Changeables were the most requested Happy Meal toys across social media and customer channels. McDonald's is bringing back its iconic Changeables Happy Meal toys, albeit revamped, for the first time in decades. The classic line of Happy Meal toys was first introduced by McDonald’s in the late 1980s and 1990s. McDonald's value strategy has helped intensify competition across the fast-food industry, with chains ramping up value offerings in response to McDonald’s renewed push to reignite traffic among cost-conscious consumers.