PENANG, 29 January 2026: Guided by the theme ‘Simply Penang’, the Penang Convention & Exhibition Bureau (PCEB) led the 9th edition of the Penang Roadshow to India 2026, 19 to 27 January, covering four major cities in India. PCEB said the roadshow reflected Penang’s long-standing commitment to the Indian market, which has strengthened bilateral ties in tourism and business events. The roadshow covered four major Indian cities — Mumbai (19 January), New Delhi (21 January), Kochi (23 January) and concluded with Chennai (27 January). By November 2025, the destination hosted more than 2,900 business events, generating an estimated economic impact of MYR1.3 billion, with final figures for December currently being consolidated. Initiatives such as the Penang Roadshow to India 2026 play a critical role in advancing this agenda — strengthening market confidence, deepening partnerships and ensuring Penang remains front-of-mind among global travel and events decision-makers.