Designed to maximise productivity and commercial outcomes, ATF TRAVEX 2026 enables exhibitors and buyers to pre-schedule up to 100% of their business appointments ahead of arrival. The TRAVEX opening ceremony kicked off with Filipino cultural performances followed by an official walk-through of the exhibition hall led by senior government officials and ASEAN representatives, formally marking the opening of ATF TRAVEX 2026. For the 1,000-plus delegates attending ATF 2026, the highlight remains the annual presentation of awards at the 35th ASEANTA Tourism Awards of Excellence, held on Tuesday, 27 January 2026. The ASEANTA Tourism Awards recognise initiatives that set the benchmarks for excellence, innovation, sustainability, and collaboration across Southeast Asia. Singapore Tourism Board(Source: ASEANTA)