Thailand continues to show positive year-on-year growth for Sarawak, reflecting the effectiveness of sustained engagement and collaborative promotional efforts. “Thailand is a market where Sarawak has built sustained visibility and trust through long-term engagement,” said Dr Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board. TITF Bangkok 2026 marks the Sarawak Tourism Board’s third participation at the Thai International Travel Fair, following previous engagements in Bangkok (2024) and Chiang Mai (2025). For more information on Sarawak, visit: Sarawak Tourism Board. (Source: Your Stories — Sarawak Tourism Board)