The 20-year-old from Cleveland, Ohio, went mega-viral for sharing the haircare routine that results in impossibly shiny, frizz-free curls. "When I was growing up, I was obsessed with the idea of having long hair," he tells PEOPLE. Surprisingly, the content creator only began building his curly hair routine in the last year. Next, I’ll take some Not Your Mothers Curl Talk Defining Curl Cream and scrunch it into my hair. There's no question that Wansack has perfected his curly routine (the proof is in his videos), but the ritual represents his commitment to challenging toxic masculinity.