In 2025, BOOM published 1,067 fact-checks, documenting a distinct shift in the technological sophistication of disinformation with increased use of synthetic media. Beyond the volume, the application of AI bifurcated into two distinct categories, AI slop and a sustained deepfake-driven disinformation campaign. Deepfake-led Disinformation CampaignA separate subset of AI content targeted India's public discourse in a sustained and coordinated campaign. In Bihar, disinformation was heavily driven by "Vote Theft" narratives (16 debunks) (link) and deepfakes of political leaders with 9 debunks (link). Example: Another video falsely claimed to show Tripura tribals attacking Bangladeshi infiltrators.