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Absolut and Tabasco debut spicy new campaign
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Creative Review
Absolut Vodka has teamed up with Tabasco to create a fiery campaign celebrating a collaboration between the two brands.
Created by Wieden+Kennedy London, the spot is set in the volcanic fields of south Reykjavík, Iceland.
The campaign marks the first work created by W+K London since being appointed Absolut’s global agency after pitching for the business in 2024.
“We’ve spent months diving into [Absolut’s] rich cultural heritage to find a perspective that feels right for right now,” says Ryan Fisher, president at Wieden+Kennedy London.
“That’s why we’re returning the brand to simple, witty, ‘smile-in-mind’ work.”Credits:Agency: Wieden+Kennedy LondonCreative Directors: Freddy Taylor, Philippa BeaumontDirector: Leigh PowisProduction: ProdCo