| BY Kim Shaw |ESPN has launched a new tongue-in-cheek campaign encouraging fans in Australia and New Zealand to ‘Have a Siiiiick Day’ for Super Bowl LX, putting a fresh spin on the long-running Super Bowl Sickie tradition. Fronted by ESPN star Stephen A. Smith, the campaign leans into the cultural ritual of the Super Bowl Sickie, encouraging fans to fully embrace Super Bowl Monday. In the campaign, Smith calls on NFL fans to enjoy a ‘Siiiiick Day’, declaring: “Australia – you work hard all year. The 2026 game marks the first time the Super Bowl will be available to stream on Disney+ in the region. Super Bowl LX airs live on ESPN from 10.30am AEDT on Monday February 9.