| BY Adam Shaw |By Koman Ko (pictured), Managing Partner, BBDO Hong Kong. Four weeks into 2026, we’re reflecting on the last thing that happened in 2025: Hong Kong’s first-ever Countdown Concert at new landmark, the Kai Tak Sport Park, on New Year’s Eve. Two sold-out shows. But the real story isn’t the sold-out shows. Our integrated approach, working across sponsorships, government, celebrity talent, and brand partnerships, created a flywheel effect: a great experience led to word-of-mouth, led to social amplification, led to tourism uplift, led to economic benefit.