Navigating the wet season in Broome has long tested the resilience of local businesses, but a growing wave of innovation is helping the town find opportunity during the quieter months. As humidity rises and heavy rains settle over the Kimberley, visitor numbers have traditionally declined, leaving local businesses to brave one of the quietest periods of the year. “It’s simply cheaper for people to go elsewhere, Bali, Thailand, Malaysia and Broome is expensive to get to,” Mr Geappen said. “If we can’t get people to come to Broome, we’ve got to make it cheaper.”Despite the challenges, there’s a silver lining: businesses are increasingly focusing on creating experiences for locals to keep things buzzing year-round. “This year in particular we’ve seen excellent innovation, with new events, experiences and services designed for locals,” Ms Haji Ali said.