Starbucks Chairman and CEO Brian Niccol says the company’s Q1 Fiscal year 2026 financial results are evidence of its ‘Back to Starbucks’ campaign gathering traction with its customer base. FYQ1 comparable store sales increased by four per cent over the 13-week period ending 28 December 2025, driven by a three per cent increase in comparable transactions and a one per cent increase in average ticket, with North America and US sales comparable store sales also increasing four per cent. International comparable store sales increased five per cent. US$7.3 billion of these net revenues came from North America, which is a three per cent increase compared to Q1 FY25. “Our Q1 results demonstrate our ‘Back to Starbucks’ strategy is working and we believe we’re ahead of schedule,” says Niccol.