Oliveira, formerly a motorcycle taxi driver in Rocinha — Rio’s most populated favela — said he started to offer tours after noticing an increase in international visitors. Rio welcomed 12.5 million tourists in 2025, including 2.1 million international visitors, according to Rio City Hall. The number of international tourists jumped by 44.8% compared to 2024, generating 7.8 billion reais ($1.5 billion) for Rio’s economy. “But Rio’s essence comes from the favelas.”Rocinha is sprayed across a hill that overlooks many of Rio’s major landmarks. Oliveira typically starts his tour with viewpoints, then takes tourists to cultural spots, such as capoeira presentations and artists’ galleries.