Jan 28 (Reuters) - Ethos Technologies and some of its shareholders raised about $200 million in a U.S. initial public offering, the ​insurance platform said on Wednesday. The company and the selling shareholders ‌sold 10.5 million shares at $19 apiece, the midpoint of its targeted range of $18 to $20 a ‌share. The IPO valued Ethos at about $1.2 billion, based on the number of shares outstanding mentioned in its prospectus. Investor appetite has risen for the life insurance sector, drawn by recurring revenue, resilient consumer demand and pricing power — even during economic downturns. Ethos' revenue surged roughly 47% to $277.5 million ⁠in the nine months ended September 30, ​compared with $188.4 million in the year-earlier ​period.