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Authentic Adds Partner for Socks and Underwear Development and Distribution in Brazil
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SGB Media Online
Under this long-term agreement, Altomax will oversee the development, production, launch, and distribution of Nautica’s men’s, women’s, and kids’ underwear and socks program in Brazil.
“Known for its classic coastal aesthetic and effortless style, Nautica continues to chart new waters in Brazil,” Authentic said in a media release.
“The brand is introducing a new range of underwear and socks designed to deliver exceptional comfort, quality, and the signature nautical-inspired style that defines Nautica worldwide.
“Brazil is a key market for Authentic, and we are thrilled to partner with Altomax to bring Nautica into an important new category,” said Bruno Pedroso, VP, head of Brazil, Lifestyle, at Authentic Brands Group.
“Altomax’s leadership in socks and underwear, combined with Nautica’s strong brand equity, positions us to build a powerful business in Brazil and expand the brand’s connection with consumers in the region.”Image courtesy Authentic/Nautica