Air Partner, Wheels Up united under single Wheels Up brandnews by Fayaz Hussain January 28, 2026 Print this pageOn-demand private aviation company Wheels Up announced to bring together Wheels Up and Air Partner brands in the US. “By unifying our global membership and charter sales teams and our customer service functions, we will provide a consistent experience throughout the customer journey.”The integrated teams will be responsible for sales, booking, trip support, and service coordination across every phase of the journey. Wheels Up acquired Air Partner in 2022. “The strength of Air Partner has always been its people and their deep expertise in managing complex aviation needs,” said Mark Briffa, chief sales officer of Wheels Up and former CEO Air Partner. Wheels Up said that despite the combination of two brands, cargo services will continue to operate under the Air Partner brand.