Birkenstock Holding Plc aims to generate double-digit growth in revenue and earnings-per-share through 2028 as the German sandal maker offers its first strategy update since floating in 2023. The expansion would include a doubling of the business in the Asia-Pacific region, while the Americas and EMEA regions would see double-digit growth, the company said. Birkenstock previously said that revenue in its current fiscal year could reach €2.35 billion. The updated strategy comes as Reichert has drawn criticism for not giving enough information on Birkenstock’s performance and expectations. Birkenstock has said it plans to repurchase $200 million in stock during the 2026 fiscal year, subject to market conditions.