In other words, Meta is using the cash from its ads business to build a massive compute machine aimed at powering its “personal superintelligence” ambitions. It’s also part of Meta’s ad tech strategy. And if investors are overly worried about Meta’s AI splurge, they didn’t show it. Meta posted $201 billion in overall revenue last year, a 22% increase, with total ad revenue for 2025 clocking in at just over $196 billion. In Q4, the total number of ad impressions across Meta’s services increased 18% year over year, while the average price per ad rose 6%, Li said, mainly thanks to improved ad performance and advertiser demand.