As a result, Apple has turned once again to Samsung Display, which has reportedly secured an order for approximately 90 million display panels for the iPhone 17 lineup. Samsung Display is said to have absorbed millions of redirected orders—roughly half of BOE’s original allocation for the holiday season and early 2026. However, Samsung insiders told ChannelNews that Apple has placed Samsung on standby to take over these orders should BOE fail to stabilize production. This could leave iPhone 18 Pro display orders entirely in the hands of Samsung Display and LG Display, the latter having returned to profitability after four years, largely driven by renewed Apple demand. Those issues ultimately forced Apple to reallocate orders to Samsung Display, which at the time was the only supplier capable of delivering large volumes of high-quality OLED panels on schedule.