Zoetis, Parsippany, New Jersey, has launched a comprehensive digital resource library designed to help poultry producers protect their vaccine investment through consistent, effective vaccine handling and administration. Built to support commercial broiler, layer and turkey operations, the digital hub provides best practices to advise proper application of vaccines so flocks get the intended protection, and help operations realize the full value from their vaccination programs. “It’s so important for vaccines to be handled and applied properly so they are able to help protect bird health,” said Brian Jordan, head of technical and diagnostic services at Zoetis. *“At Zoetis, we want to help the poultry industry protect that investment and get more out of their vaccination programs,” Jordan said. This new digital resource extends that support, giving customers a reliable place to revisit best practices, onboard new team members and reinforce the small steps that help vaccines perform as intended, protecting bird health and supporting a safe, healthy source of protein.”For more information, see a representative or visit www.zoetis.com.