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Allbirds to Close Full-Price Stores in US and Devote Resources to eCommerce
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News Archives | PYMNTS.com
Global lifestyle footwear brand Allbirds will close its remaining full-price stores in the United States by the end of February.
The company will devote its resources to its eCommerce platform, wholesale partnerships and international distributorships, it said in a Wednesday (Jan. 28) press release.
Allbirds will continue to operate two outlet stores in the U.S. and two full-price stores in London, according to the release.
By March 2024, Allbirds said it aimed to close between 10 and 15 retail stores in the U.S. during that year.
PYMNTS reported at the time that the company had experienced a 14.5% drop in net revenue year over year during the most recent quarter.