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Warner Bros. Discovery Partners With X On Winter Olympics
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Deadline
Discovery (WBD) is partnering with Elon Musk’s X at the upcoming Winter Olympics in Italy.
WBD will share exclusive behind-the-scenes video content and certain highlights footage on X channels throughout the games, while X handles will include Eurosport, TNT Sports and HBO Max branded channels.
WBD and X said that the collaboration will “fuse” X’s “real time sports conversations” with WBD networks and streamers like HBO Max, Eurosport and TNT Sports.
Local broadcasters use the same feed from the olympics.
Scott Young, EVP at WBD Sports Europe, said: “Our partnership with X celebrates our position as the home of the Olympics in Europe and unmatched ability to connect millions of fans with the Games across all platforms.