If we’re being honest, pharma and MedTech don’t just operate separately, they rarely even speak the same language. 4) Many pharma companies still think they’re selling “a drug”This is the biggest issue. 2) Create joint commercial pods (pharma + MedTech DNA)Hospitals don’t want 12 vendors and 12 workflows, they want outcomes. And systems of care don’t live entirely in pharma or MedTech. So maybe the real question isn’t:“Why don’t pharma and MedTech work together?”Maybe it’s:“How long can we afford not to?”