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EN
Parfums de Marly Boosts Women’s Business With Athénaïs Launch
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WWD
Parfums de Marly is looking to diversify its booming women’s business with its latest launch.
“Lately, with Valaya Exclusif and Althaïr, we have had success after success,” claimed Yvan Jacqueline, Parfums de Marly’s president of Americas.
A spokesperson for Parfums de Marly declined to comment on the speculation.
“We have a very long lead,” said Aymar de Chergé, vice president of marketing for the geography, Parfums de Marly.
“That adds up in part with the marketing and brand team and, to some elements, marketing strategies for social media and brand awareness.