None
EN
EXCLUSIVE: Revitalizing The Vitamin Shoppe
['David Moin', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar', 'Vertical-Align Middle .Wp-Block-Co-Authors-Plus-Avatar Is .Alignleft .Alignright']
WWD
While acknowledging The Vitamin Shoppe has been a sleepy, cookie-cutter operation, she said it’s a “new era” for the business.
The AI-powered Shoppe Advisor at The Vitamin Shoppe.
For speedier deliveries — essential to compete against Amazon — The Vitamin Shoppe is partnering with DoorDash.
The Vitamin Shoppe began franchising in 2023, which ended December 2024 with 19 franchised locations.
“The Franchise Group was bankrupt [November 2024 to June 2025], not The Vitamin Shoppe.