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EXCLUSIVE: Interparfums Inc. Picks Up Licenses for David Beckham, Nautica
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WWD
Authentic Brands Group has selected a previous collaborator to hold the fragrance licenses for David Beckham and Nautica.
It comes just days after Authentic Brands Group finalized its acquisition of 51 percent of the entity that owns all and licenses all of Guess’ intellectual property.
The David Beckham license will change hands effective April 1, 2028, while Nautica’s will effective Jan. 1, 2030, upon their respective expirations.
Fifteen years ago, a launch from Nautica was a major launch.”In the case of both brands, Madar expects to grow them digitally.
He also pointed to Guess as an example of a brand Interparfums has elevated via its distribution.