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When Twitter killed pay-per-tweet services: What it taught us about platform power
['Lachlan Brown', 'Lachlan Is The Founder Of Hackspirit', 'A Longtime Explorer Of The Digital World S Deeper Currents. With A Background In Psychology', 'Over A Decade Of Experience In Seo', 'Content Strategy', 'Lachlan Brings A Calm', 'Introspective Voice To Conversations About Creator Burnout', 'Digital Purpose', 'The', 'Why']
The Blog Herald
IZEA’s Sponsored Tweets worked as a marketplace connecting brands with Twitter users.
The key advantage platforms hold is API control.
The rationale mirrors what Twitter claimed in 2010: protecting platform value, managing resources, preventing abuse.
Twitter could improve user experience while ensuring that if money flowed through tweets, Twitter would collect the fees and set the terms.
Maintaining platform value requires controlling how value flows through the system.