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Los Angeles Explores $5 Million Subsidy for Microdrama Production
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Variety
The Los Angeles City Council voted Wednesday to explore creating a $5 million subsidy for microdramas, the short-form vertical videos enjoying a surge in popularity.
The council voted 14-0 to direct city staff to come up with public or private funding sources to support microdrama production.
In an interview, Jay Blumenfield said that the genre has offered a ray of hope.
“I think that’s been completely hollowed out by mergers and moguls and stupidity.”But he said that tiny microdrama budgets — about $200,000 apiece — make it difficult to shoot in Los Angeles.
“It’s pretty new here, but there’s a lot of American players getting in,” Jay Blumenfield said.