An artist for the storefront confirmed that generative AI was responsible for a wonky New Year Sale graphic. By fighting back against DRM restrictions, the GOG store has earned a loyal following. With evidence that it's the product of AI tools , an artist for the website also objected to the image. Without supervision, generative AI tools can still produce distorted objects or arrange them nonsensically. Yet, the company apparently doesn’t have the resources to advertise its DRM-free games without AI tools.