VARIN, a hemp-derived THC beverage marketed as a functional alternative to alcohol and energy drinks, is now being carried by Circle K franchise convenience stores in Texas, becoming the first THC drink brand to secure placement in the retailer’s cold boxes. The rollout includes dozens of Circle K locations across the Dallas–Fort Worth metroplex, a move that signals how rapidly hemp-derived THC beverages are entering mainstream retail environments in Texas outside of traditional marijuana dispensaries. Unlike marijuana-derived THC products sold through licensed dispensaries, VARIN’s drinks are made using hemp-derived THC combined with CBDV and a blend of functional ingredients commonly associated with focus and cognitive support. The beverages contain zero sugar, zero caffeine and zero calories, positioning them as an alternative to both traditional energy drinks and alcoholic beverages. Select Circle K stores are also expected to host regular in-store tastings through 2026 as part of the launch, further normalizing hemp-derived THC beverages within everyday retail settings in Texas.