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HBO Max Says ‘Heated Rivalry’ Is Huge — So Why Hasn’t It Registered With Nielsen?
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The Hollywood Reporter
Since it premiered on HBO Max in late November, Heated Rivalry has rocketed with the force of a blue-line slap shot into the pop culture consciousness.
That puts the series in the upper echelon of HBO Max shows.
HBO Max and Crave, the Canadian outlet that commissioned the show based on Rachel Reid’s romance novel, quickly ordered a second season.
Reid’s books have been bestsellers and have avid followings, but the growth of Heated Rivalry has been much more organic.
HBO Max acquired U.S. rights to the the show just nine days before it premiered, leaving precious little time to mount a promo campaign.