On 19 January 2026, Brooklyn Peltz Beckham claimed his parents prioritised Brand Beckham and control of the Brooklyn Beckham name trademark over his career. At the centre is a dry but powerful detail: his birth name is a registered trade mark. In 2017, Victoria Beckham registered the names Brooklyn, Romeo, Cruz and Harper Beckham with the UK Intellectual Property Office, covering everything from cosmetics and clothing to books and toys, with renewal due in December 2026. That has left many asking what the Brooklyn Beckham name trademark really allows, and whether he can ever take it back. What a name trade mark actually covers in UK lawUnder UK law, a trade mark is a sign that distinguishes one trader’s goods or services from another’s, which can include a personal name.