What Is a “Peanut Butter Raise,” Exactly? Unsplash Unsplash loading... Instead of traditional merit-based raises, where top performers get noticeably more, a peanut butter raise distributes pay increases more broadly across staff. For Lubbock workers, that means raises may feel more…consistent, even if they’re not exactly exciting. What This Means for Lubbock WorkersFor many people in Lubbock, a peanut butter raise might be better than no raise at all.