THIS MEANS WAR Dollar Tree faces new threat as affordable budget store rival eyes top spotDOLLAR Tree is facing some stiff competition from a popular chain. Dollar Tree pricing Despite the name of the store, Dollar Tree recently added items that cost more than $1 to its inventory. Most items at the store cost no more than $1.25, but items in the Dollar Tree Plus section cost up to $5. Dollar Tree introduced Plus aisles to 100 locations in 2019 as part of an effort to diversify its products. “Our brand promise is that customers get great value for what they spend at Dollar Tree.