It’s the 30th anniversary of Pokémon in February and what better way to start the celebrations than… a trip to the Natural History Museum? The Natural History Museum’s Pokémon pop-up shop runs from January 26 to April 19 and is framed around the idea of ‘Pokécology’, a theme that treats Pokémon less as mascots and more as speculative wildlife. The Ancient Species notebook channels museum diagrams and natural history charts, while an Eevee notebook is one of the cheaper offerings. The Natural History Museum isn’t pretending Pokémon is real science and Pokémon isn’t pretending it’s not here to sell you things. How to get tickets for the Pokémon x Natural History Museum pop-up shop The short answer to this is that you can’t, as the tickets necessary to get in have long ago sold out.