Morgan Stanley has named longtime executive Amy Oldenburg to direct its recently established digital asset division, laying the groundwork for what is likely a major shift in the company’s strategy regarding cryptocurrencies. Oldenburg, who has been a fixture at Morgan Stanley since 2001, transitions to the role of Head of Digital Asset Strategy after leading the bank’s Emerging Markets Equity team since November 2021. The goal is to give clients 24/7 liquidity and the ability to move assets across decentralized finance (DeFi) protocols without leaving the Morgan Stanley ecosystem. There are job listings on LinkedIn that indicate the bank is seeking to hire people for the digital assets unit and is looking to fill three roles: Digital Asset Strategy Director, Digital Asset Strategist, and Digital Asset Product Lead. With Oldenburg now leading the way, Morgan Stanley has positioned itself not only to participate, but to help re-shape the crypto market.