This year, many SMEs have also realised how they can leverage Malaysia’s Chairmanship of Asean to help spread their wings further. Take, for example, healthcare resilience, which has become one of the key defining themes for Asean since the Covid-19 pandemic. Supporting Asean’s healthcare resilience is a natural extension of IDEALCARE’s founding mission. “Suddenly, we weren’t just another supplier but were perceived as representatives of the Chair country’s (Malaysia’s) healthcare capabilities. As Asean continues to strengthen its health resilience, IDEALCARE stands ready to deliver Malaysian innovation, regional impact, and global relevance.