The Los Angeles City Council on Wednesday approved a proposal to explore a grant program to support so-called “vertical content” creators and incentivize local production. City staff would analyze economic development tools to attract long-term industry investments, potential funding sources and review permit fees and tax rebate opportunities, among other things. Blumenfield seeks to position Los Angeles as “the national and global hub” for this form of storytelling. Blumenfield said he got the inspiration for the program from his brother, who works in the film industry. “Since I introduced this motion, we’ve heard from many emerging filmmakers who voiced how micro dramas have given them opportunities that they wouldn’t have had with traditional productions,” Blumenfield said.