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Vans Is ‘Starting to Deliver’ on Turnaround Strategy, VF CEO Says
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WWD
The future is bright for Vans, if you ask VF Corp. president and chief executive officer Bracken Darrell.
On the company’s third quarter earnings call on Wednesday, Darrell told analysts that Vans’ turnaround strategy is “starting to deliver” as VF remains focused on refreshing and upgrading the brand’s product lineup.
“We’re really excited about the traffic we saw online [in Q3],” Darrell told analysts.
We continue to try to identify ways that we think we can start to bring the traffic up in our stores.
We’re working on product creations [like this one] across our portfolio now for 2027.”Overall, Darrell emphasized the need for patience.