On Wednesday, the commission said it signed a memorandum of understanding with Four Directions Real Estate Development Company for the construction of a new fashion district. “Fashion district is not simply an urban development project. The Saudi Fashion Commission’s 2025 report sees the value of the Saudi Arabian fashion industry at $32 billion in 2025. The ready-to-wear and couture showrooms are part of Saudi 100 Brands, an initiative by the Saudi Fashion Commission to promote local talent both domestically and internationally. In May, Downtown Design Dubai, the Middle East‘s leading contemporary design fair since 2012, cut the ribbon on Downtown Design Riyadh, becoming Saudi Arabia’s first design trade show.