If you’re a major consumer brand, and you want to use the Super Bowl to launch an action-packed commercial with blockbuster stars and Olympic athletes, who better to lead the charge than Joseph Kosinski, the director of Top Gun: Maverick and F1? Kosinski is the director of the beer brand Michelob Ultra’s new Super Bowl spot, which stars Kurt Russell (Escape From New York, Guardians of the Galaxy Vol. Pullman plays “Greg,” an amateur skier whose lack of skills sees him buying every round at the après-ski activities. “The opportunity that we saw when we looked at the Super Bowl this year is the fact that we have this for the two worlds colliding, the Winter Olympics and Super Bowl, right? So that was the creative spark for the this year’s spot,” Marques says.