While they’re often not the one you think of first, Snapchat has pushing for smart glasses for quite some time now, and the company has just announced that its new “Specs Inc” subsidiary is pushing for smart glasses even harder. Snapchat’s efforts around smart glasses date back years, with the company’s iconic “Spectacles” (pictured above) having released a decade ago in 2016. Those glasses were mostly focused on POV photo and video capture for social sharing, but Snap Inc has been building on the idea ever since. In 2024, the company introduced a new AR glasses model that, while not exactly stylish, did a lot to build on the world around you. Meanwhile, Android XR is gearing up for the launch of its first smart glasses, with new glasses from Samsung in the pipeline and due out later this year.