.RealEstate — an official partner of the National Association of Realtors (NAR) — has launched a unified digital platform designed to help real estate professionals build and manage their online presence. “When we originally began our business, we were known primarily for domains,” said Colleen Doyle, vice president, RIN and strategic initiatives at NAR. Offerings include website packages, customizable templates, artificial intelligence tools for content and search optimization, an integrated customer relationship management system and professional email addresses using .realtor and .realestate domains. “We want more real estate professionals to own their digital space,” Doyle said. “Our solutions are built to be mobile-ready and SEO-ready so professionals can get online quickly and focus on serving clients.” Leaders said the platform includes mobile-optimized website setups, transparent pricing and 30-day trial periods for website packages.