Our list below includes tried and trusted brands, from luxury labels to high-street heroes that all create lingerie that makes you feel your best. Below, Vogue compiles the 13 best lingerie brands to shop in 2026. The luxury lingerie brand describes itself as the intersection between celebrating intimacy and inspiring confidence. Best for cotton lingerie: Cou Cou IntimatesIn 2021, founder of Cou Cou Intimates, Rose Colcord, set out to bridge the gap between sensible underwear and sexy lingerie, embracing the idea that women shouldn’t have to choose between looking good and feeling comfortable. Cou Cou Intimates The Triangle Bra £54 Selfridges Cou Cou Intimates Pointelle Mid-Rise Cotton Thong £24 SelfridgesBest overall lingerie brand: SkimsAt Skims, underwear is rebranded as “solutionwear” thanks to the meticulously considered designs.