The DMK’s campaign would also collect feedback from the people and also find out what their expectations were from the government. Palaniswami wanted AIADMK leaders at all levels, including former elected representatives to pitch in for the booth-level awareness campaign across the State to put an end to the DMK rule. Apart from the DMK and AIADMK, the fledgling Tamilaga Vetri Kazhagam (TVK) also organized a meeting of party functionaries in Chennai. Speaking at the event, veteran politician K A Sengottaiyan said the party would sweep the elections and cited various reasons for it. One of them was that, he noted, women’s participation in the leadership was much higher than in other parties.