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EN
‘Melania’ Set for a $3 Million Opening Despite Amazon’s $35 Million Marketing Push
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That campaign has included cable news and NFL playoff TV spots, digital marketing, commemorative tickets and popcorn buckets, and a marketing stunt on the Sphere in Las Vegas.
So with a start this low, it is very unlikely Amazon will recoup its costs even with post-theatrical revenue.
Box office projections have the film earning a $17 million opening weekend.
The film is being released by Black Bear Pictures as part of its nascent entry into U.S. distribution and is projected for a $5 million opening weekend.
And thanks to his popularity, the film is projected for a $9-10 million opening weekend from approximately 2,000 locations.